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For a good position in search engines especially in Google links from other websites to the own site are very important. It is for sure not bad to know something about the special kinds of Links.

If you find a site with witch you want to exchange links get in touch with the webmaster and offer him a link from your website. You get a backlink pointing from his website to your website if he agrees. Because both sites link to each other there are Two Way Links or reciprocal links. Bear in mind to ask for a link from related sites, they are more important to Google. Look for links from your competitors, they are most related. But you would rather sell your own product and do not want to advise the product of your competitors. more..getting many backlinks

Two Way Links don’t increase your ranking significantly in Google, of course they are better than no links. Google likes One Way Links. Thats a link pointing from the other website to your website, and you don’t link back to the other site. You can get such links from web directories. But they are not very significant for search engines. Since they are very related, One Way Links from your competitors would be again the best. But no one wishes to link to your site and get nothing in return.

But if you have 2 partners B and C, you can proceed differently. You (A) link to B and B links to C and not back to A. C gets a link from B and in return links to A. Everybody gets an incoming link, but for which there is no direct outgoing link. All are linked in a triangle: A -> B -> C -> A. Google sees only incoming One-Way Links, that’s the best for the ranking. more..getting many backlinks

If you have many domains you can achieve improved ranking with clever linking. What do you do, if you have only one ore a few sites. The answer for this are Link Networks. These are networks of several thousands of websites of their members. For a moderate monthly fee, the three- or polygonal linking takes place over the network. more..getting many backlinks